Adidas and Parley partnered to create the first-ever jersey constructed from repurposed ocean plastic.
They came to us with hours of disparate footage. From this, we curated a cohesive 10-minute story and presented it to the world on a custom, mirrored display.
Creative Direction, Lead Design: Kaleb Durocher, Additional Concepting: Robb McNeill, Fabrication: Knotty Pine, Video Content: adidas, Linden Collective, Editing, Photography: Chris Lacourciere
Exhibition Design — With Latitude for Adidas
Shot in a midcentury modern Danish furniture store for Minneapolis vintage clothing company For Elise. View video
Creative Direction, Styling: Elise Rogers, Art Direction, Photography: Kaleb Durocher, Brand Design: Sarah Youngquist, Models: Teaghan Persons, Grace Hershey, McKenzie Ross
Art Direction, Video — With Ogue
Unused campaign proposals for Puma North America. We were tasked with celebrating individuals who blur lines between sports and refuse to be typecast.
Creative Direction: Ben Hribar, Sarah Huener, Account Direction: Paul Anderson, Design, Writing: Kaleb Durocher, Additional Writing: Lisa Hall, Photography: Puma
Campaign (Proposal) — With Latitude for Puma
Visitors experience retinal damage through photochemical injury. Part of an ongoing series surrounding solar retinopathy and gazing into the sun. View
I sold an exhibition edition on a custom, stripped-down usb drive. Buying digital art is weird.
Animation, Exhibition Design — With Ben Larson
I created the title installation and catalog for an exhibition focusing on photographic collage and impermanence.
As viewers walked down the hallway toward the gallery entrance, the letter fragments began to solidify. Just as they entered the gallery, the pieces came together to create the fleeting illusion of readability. A couple steps after they entered, the illusion was gone.
Exhibition Design, Book Design — For University of Wisconsin Eau Claire
We worked with adidas and photographer Marcus Smith to shoot four adidas athletes on ice. Then we developed a 'fuck off' aesthetic to bring the campaign to life.
After establishing creative, we open-sourced the design, creating guidelines and toolkits for all 31 NHL teams.
Creative Direction: Jason Strong, Project Management: Jason Berry (adidas), Account Direction: Ali Weber, Art Direction, Lead Design: Kaleb Durocher, Art Direction, Retail Fixture Concept: Robb McNeill, Photography: Marcus Smith
Campaign, Art Direction — With Latitude for adidas
Every spring, RISD Apparel Design seniors debut a unified body of original work at a runway show called Collection.
Creative Direction: Kate Blackwell, Catherine Andreozzi, Art Direction, Design: Kaleb Durocher, Illustration: Klindy Lindenbaum
Visual Identity — With and for Rhode Island School of Design
League of Legends is one of the most popular games in the world. But an IP born from digital needed help to achieve art book status.
Our team collected, curated, and designed 320 pages of commentary, sketches, and art. I designed the cover, refined the layout, and led print execution. After shipping the book, I worked on a team that brought it back to digital. View
Creative Direction: Shawna Davis, Art Direction, Lead Design: Regina Ruperto, Design: Kaleb Durocher, Photography: All Boats Rise
Book Design, Digital — With All Boats Rise for Riot Games
I created a visual identity for a theatrical production of Bent.
The pink triangle is recognizable as the symbol identifying LGBTQIA+ prisoners in WWII concentration camps, but remains effective as visual punctuation, even if the viewer isn't aware of its history.
Visual Identity — For University of Wisconsin Eau Claire
Each letterform is made from a single gilded band that wraps endlessly around itself.
Available in multiple weights for multiple income brackets.
Type Design
Cassette art for pop experimentalist Dan Casey.
Packaging — For MJMJ Records
There's nothing bolder than a global brand handing control of a campaign to a group of high school artists.
Brands misuse words like 'authentic' and 'hyper-local' when trying to connect with savvy consumers. They spend a lot of resources trying to relate to them, when in reality they should be working with them.
We asked five groups of high school student photographers to explore their city and visualize the campaign tagline 'No time to think'. I did art direction and designed an installation with their work.
An extension of the Campus FW17 campaign by adidas. Creative Direction: David Waters, Art Direction, Design: Kaleb Durocher, Photography: Amber Alicea, Deannelys Corcino, Shaniyah Dent, Camren Hernandez, Laura Moronta, Pankey, Alani Reid, Freddy Reyes, Project Management: Zach Rambo (adidas), Activation: Hilary Bildsten (adidas), Production: Morgan Jappe, Fabrication: Project Visual
Art Direction, Exhibition Design — With Latitude for adidas
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or get in touch at kalebdurocher@gmail.com