Kaleb Durocher

is a designer based in Minneapolis.


Packaging based on the guiding philosophy of adidas EQT: "Everything that is essential. Nothing that is not."

The core structure is created from a single piece of folded corrugate.

Part of the EQT FW17 campaign by adidas.

adidas EQT FW17 — Creative Direction: David Waters, Project Management: Jillian Wendt (adidas), Saxon Trobaugh (adidas), Production: Heather M. Bonn Tomas, Fabrication: Pictura Graphics, Photography: Kellen Renstrom

Packaging — With Latitude for adidas

The adidas EQT FW17 campaign pays tribute to the city of Detroit and the artists who create there. I designed an installation inspired by this setting.

Part of the EQT FW17 campaign by adidas.

adidas EQT FW17 — Creative Direction: David Waters, Project Management: Jillian Wendt (adidas), Saxon Trobaugh (adidas), Production: Steve DeLorme, Fabrication: MNFX, Photography: Bob O'Connor

Spatial — With Latitude for adidas

I designed an art book cover, refined the layout, and helped translate to digital. View

League of Legends Art Book — Creative Direction: Shawna Davis, Art Direction and Design: Regina Ruperto, Photography: All Boats Rise

Print, Digital — With All Boats Rise for Riot Games

I created the title installation and catalogue for an exhibition focusing on photographic collage and impermanence.

As viewers walk down the hallway toward the gallery entrance, the letter fragments begin to solidify. Just as they enter the gallery, the pieces come together to create the fleeting illusion of readability. A couple steps after they enter, the illusion is gone.

Residual Reality

Exhibition — For University of Wisconsin Eau Claire

I hypothetically rebranded an organization fighting to preserve the temperate rainforests in Alaska.

Rainforests are categorized by an annual precipitation of 68 to 78 inches. The only difference between a tropical rainforest and a temperate one is the temperature. Although the coastal temperate rainforests of Alaska don't receive as much attention as those in the Amazon, they are still every bit as important and every bit as endangered.

Alaska Conservation Society

Identity — Student Work

I art directed a group of high school student photographers and designed an installation with their work.

Hundreds of pinback buttons combined to create the campaign branding and acted as takeaways for visitors.

Part of the Campus 2017 campaign by adidas.

adidas Campus — Creative Direction: David Waters, Project Management: Zach Rambo (adidas), Activation: Hilary Bildsten (adidas), Production: Morgan Jappe, Fabrication: Project Visual, Photography: Amber Alicea, Deannelys Corcino, Shaniyah Dent, Camren Hernandez, Laura Moronta, Pankey, Alani Reid, Freddy Reyes

Art Direction, Spatial — With Latitude for adidas

I branded a multi-disciplinary designer by using the visual identity as a container for the types of work being done.

The business card uses the identity to hold contact information. I left the other side empty for the notes that invariably get scribbled when people give out their cards.

When visitors scroll through the site, the disciplines come together to reinforce the visual identity.

Carter Blackwell Industrial Design

Identity, Digital

Visitors experience retinal damage through photochemical injury. View

Part of an ongoing series surrounding solar retinopathy and gazing into the sun.

I sold an exhibition edition on a custom, stripped-down usb drive.


Digital, Exhibition

Hand-painted white acrylic on Hanes Men's EcoSmart Medium Weight Fleece Crew Neck Sweatshirt.

Supreme Bootleg


I created an identity for an antique and consignment shop, but ultimately the client decided to postpone rebranding.

The stylized H is based on a Persian rug motif, which has been used as the unofficial logo since 1926.


Identity — Spec Work

A pamphlet, zine, employee handbook, playbill, and exhibition catalogue.


Print — For University of Wisconsin Eau Claire, Amigos Publishing, National Presto

I created a modular grid of text, patterns, and photos that worked across print and web.

RISD by Design — Art Direction: Kate Blackwell

Identity — With and for Rhode Island School of Design

Each letterform is made from a single gilded band that wraps endlessly around itself.

Stimulus Package


I created a print for Molly Joy Ortner's Florida collection.

Florida Collection

Apparel — Creative Direction: Molly Joy Ortner, Design: Molly Joy Ortner, Photography: Unknown

Cassette, vinyl, and digital art for various independent record labels and musicians.


Packaging — For MJMJ Records, Fire Talk Records

I worked as art director for the University of Wisconsin Eau Claire's literary and arts publication.


Print — For University of Wisconsin Eau Claire

Cards for RISD exhibitions and alumni giving.


Print — With and for Rhode Island School of Design


Thank you.