Kaleb Durocher

Kaleb Durocher is a designer based in Minneapolis, working across print, digital, and spatial.

50% art teacher 50% engineer, I strive for opposites in my work—naïve imagination and a pursuit of the improbable, powered by efficient process and obsessive precision.

Please get in touch at info@kalebdurocher.com

View resume

Currently working at Latitude and previously at Fellow, All Boats Rise, Dreyfoos School of the Arts, Rhode Island School of Design, and April Greiman Made in Space

Clients include adidas, Google, Hydro Flask, Munchkin, New Balance, Puma, Riot Games, Whole Foods Market, Under Armour, and Zoetis

Instagram, Vimeo

© 2019 — Site built using retina.js by imulus, Cycle2 by malsup, and Transit by Rico Sta Cruz — Set in Roboto by Christian Anderson — Photography by Kaleb Durocher unless otherwise specified

adidas and Parley partnered to create the first-ever jersey constructed from repurposed ocean plastic.

They came to us with hours of disparate footage. From this, we curated a cohesive 10-minute story and presented it to the world on a custom, mirrored display.

Creative Direction, Lead Design: Kaleb Durocher, Additional Concepting: Robb McNeill, Fabrication: Knotty Pine, Video Content: adidas, Linden Collective, Editing and Photography: Chris Lacourciere

Exhibition Design — With Latitude for adidas

Shot in a midcentury modern Danish furniture store for Minneapolis vintage clothing company For Elise. View video

Creative Direction, Styling: Elise Rogers, Art Direction, Photography: Kaleb Durocher, Brand Design: Sarah Youngquist, Modeling: Teaghan Persons, Grace Hershey

Art Direction, Video — For Elise

Proposed campaigns for Puma North America. We were tasked with celebrating individuals who blur lines between sports and refuse to be typecast.

Creative Direction: Ben Hribar, Sarah Huener, Design: Kaleb Durocher, Copywriting: Lisa Hall, Photography: Puma

Campaign (Proposal) — With Latitude for Puma

Identity, illustration, packaging, animation, and digital for upcoming sock brand Cosie.

Identity

North American campaign based on the guiding philosophy of adidas EQT: "Everything that is essential. Nothing that is not."

Part of the EQT FW17 campaign by adidas.

Creative Direction: David Waters, Project Management: Jillian Wendt (adidas), Saxon Trobaugh (adidas), Lead Design: Kaleb Durocher, Design: Amy Fastenau, Joshua Namdev Hardisty

Exhibition Design, Packaging — With Latitude for adidas

Good Human was a website for helping millennials prepare for pet parenting. I worked with UX and visual designers to build initial page mockups, develop prototypes, and deliver build ready assets.

I also helped evolve the brand system, designing some UI components and art directing a portion of the illustrations.

The Good Human platform was reworked into a digital product called PawPath after my involvement.

Creative Direction and Design: Jessica Menda, Ritzelle Cayabyab, UX: James Whetton, Design: Kaleb Durocher, Writing: Michael Richardson, Illustration: Nataly Menjivar

Digital — With All Boats Rise for Zoetis

Visitors experience retinal damage through photochemical injury. Part of an ongoing series surrounding solar retinopathy and gazing into the sun. View

I sold an exhibition edition on a custom, stripped-down usb drive. Buying digital art is weird.

Exhibition Design — With Ben Larson

Upcoming work for Rogue Dice, a build your own dungeon game by Ben Larson.

Game Design: Ben Larson, Art Direction and Design: Kaleb Durocher, Illustration: Mimi Chrzanowski

Identity, Packaging

Please visit the archive for more work
or get in touch at info@kalebdurocher.com