adidas and Parley partnered to create the first-ever jersey constructed from repurposed ocean plastic.

They came to us with hours of disparate footage. From this, we curated a cohesive 10-minute story and presented it to the world on a custom, mirrored display.

Creative Direction, Lead Design: Kaleb Durocher, Additional Concepting: Robb McNeill, Fabrication: Knotty Pine, Video Content: adidas, Linden Collective, Editing and Photography: Chris Lacourciere

Exhibition Design — With Latitude for adidas

Shot in a midcentury modern Danish furniture store for Minneapolis vintage clothing company For Elise. View video

Creative Direction, Styling: Elise Rogers, Art Direction, Photography: Kaleb Durocher, Brand Design: Sarah Youngquist, Modeling: Teaghan Persons, Grace Hershey

Art Direction, Video — For Elise

Proposed campaigns for Puma North America. We were tasked with celebrating individuals who blur lines between sports and refuse to be typecast.

Creative Direction: Ben Hribar, Sarah Huener, Design: Kaleb Durocher, Copywriting: Lisa Hall, Photography: Puma

Campaign (Proposal) — With Latitude for Puma

Identity, illustration, packaging, animation, and digital for upcoming sock brand Cosie.

Identity

North American campaign based on the guiding philosophy of adidas EQT: "Everything that is essential. Nothing that is not."

Part of the EQT FW17 campaign by adidas.

Creative Direction: David Waters, Project Management: Jillian Wendt (adidas), Saxon Trobaugh (adidas), Lead Design: Kaleb Durocher, Design: Amy Fastenau, Joshua Namdev Hardisty

Exhibition Design, Packaging — With Latitude for adidas

Good Human was a website for helping millennials prepare for pet parenting. I worked with UX and visual designers to build initial page mockups, develop prototypes, and deliver build ready assets.

I also helped evolve the brand system, designing some UI components and art directing a portion of the illustrations.

The Good Human platform was reworked into a digital product called PawPath after my involvement.

Creative Direction and Design: Jessica Menda, Ritzelle Cayabyab, UX: James Whetton, Design: Kaleb Durocher, Writing: Michael Richardson, Illustration: Nataly Menjivar

Digital — With All Boats Rise for Zoetis

Visitors experience retinal damage through photochemical injury. Part of an ongoing series surrounding solar retinopathy and gazing into the sun. View

I sold an exhibition edition on a custom, stripped-down usb drive. Buying digital art is weird.

Exhibition Design — With Ben Larson

Upcoming work for Rogue Dice, a build your own dungeon game by Ben Larson.

Game Design: Ben Larson, Art Direction and Design: Kaleb Durocher, Illustration: Mimi Chrzanowski

Identity, Packaging