Kaleb Durocher is a designer based in Minneapolis, working across print, digital, and spatial.
Raised by an art teacher and an engineer, he strives for opposites in his work—naïve imagination and a pursuit of the improbable, powered by efficient process and obsessive precision.
Clients include adidas, Google, Hydro Flask, Munchkin, New Balance, Puma, Riot Games, Whole Foods Market, Under Armour, and Zoetis
Please get in touch at email@example.com
adidas and Parley for the Oceans partnered to create the first-ever jersey featuring repurposed and upcycled materials.
They came to us with hours of disparate footage. From this, we curated a cohesive 10-minute story and presented it to the world on an infinitely-mirrored display.
Exhibition Design — With Latitude for adidas
Shot in a midcentury modern Danish furniture store for Minneapolis vintage clothing company For Elise. View video
Creative Direction, Styling: Elise Rogers, Art Direction, Photography: Kaleb Durocher, Modeling: Teaghan Persons, Grace Hershey
Art Direction, Photography — For Elise
Campaign proposal for Puma North America.
Creative Direction: Ben Hribar, Design: Kaleb Durocher, Sarah Huener, Copywriting: Lisa Hall
Campaign — With Latitude for Puma
Identity, illustration, packaging, animation, and digital for upcoming sock brand Cosie.
North American campaign based on the guiding philosophy of adidas EQT: "Everything that is essential. Nothing that is not."
Part of the EQT FW17 campaign by adidas.
Creative Direction: David Waters, Project Management: Jillian Wendt (adidas), Saxon Trobaugh (adidas), Lead Design: Kaleb Durocher, Design: Amy Fastenau, Joshua Namdev Hardisty
Exhibition Design, Packaging — With Latitude for adidas
Upcoming work for Rogue Dice, a build your own dungeon game by Ben Larson.
Game Design: Ben Larson, Art Direction and Design: Kaleb Durocher, Illustration: Mimi Chrzanowski