I created the title installation and catalog for an exhibition focusing on photographic collage and impermanence.
As viewers walked down the hallway toward the gallery entrance, the letter fragments began to solidify. Just as they entered the gallery, the pieces came together to create the fleeting illusion of readability. A couple steps after they entered, the illusion was gone.
Exhibition Design, Book Design — For University of Wisconsin Eau Claire
We worked with adidas to art direct photographer Marcus Smith in shooting four adidas athletes on ice. Then we developed a 'fuck off' aesthetic to bring the campaign to life.
After establishing creative, we open-sourced the design, creating guidelines and toolkits for all 31 NHL teams.
Creative Direction: Jason Strong, Project Management: Jason Berry (adidas), Account Direction: Ali Weber, Art Direction: Robb McNeill, Art Direction and Lead Design: Kaleb Durocher, Photography: Marcus Smith
Integrated Campaign, Art Direction — With Latitude for adidas
Limited edition seeding kit based on the guiding philosophy of adidas EQT: "Everything that is essential. Nothing that is not."
Another container to put product in is hardly essential, but we challenged ourselved to create the next best thing—a core structure created from a single piece of folded corrugate, wrapped in frosted vinyl. Raw, minimal, and extremely cost effective.
Part of the EQT FW17 campaign by adidas.
Creative Direction: David Waters, Project Management: Jillian Wendt (adidas), Saxon Trobaugh (adidas), Design: Kaleb Durocher, Production: Heather M. Bonn Tomas, Fabrication: Pictura Graphics, Photography: Kellen Renstrom
Packaging — With Latitude for adidas
League of Legends is one of the most popular games in the world. But an IP born from digital needed help to achieve art book status. View
Our team collected, curated, and designed 320 pages of character commentary, sketches, and final art. I designed the cover, refined the layout, and led print execution. After shipping the book, I worked on a team that brought the experience back to digital.
Streamers went out of their way to celebrate, and the Collector's Edition sold out within hours. Kotaku thought the digital art book was 'incredible'.
Creative Direction: Shawna Davis, James Whetton, Art Direction and Lead Design: Regina Ruperto, Design: Kaleb Durocher, UX: Andrew Saunders, Development: Andrej Pavlovic, Photography: All Boats Rise
Book Design, Digital Design — With All Boats Rise for Riot Games
Shot in a midcentury modern Danish furniture store for Minneapolis vintage clothing company For Elise.
Creative Direction, Styling: Elise Rogers, Art Direction, Photography: Kaleb Durocher, Modeling: Teaghan Persons, Grace Hershey
Art Direction, Photography — For Elise
I hypothetically rebranded an organization fighting to preserve the temperate rainforests in Alaska.
Rainforests are categorized by an annual precipitation of 68 to 78 inches. The only difference between a tropical rainforest and a temperate one is temperature. Although the coastal temperate rainforests of Alaska don't receive as much attention as those in the Amazon, they are still endangered.
Brand Identity — Student work
The adidas EQT FW17 campaign pays tribute to the city of Detroit and the artists who create there. I designed a sculpture inspired by this setting.
Part of the EQT FW17 campaign by adidas.
Creative Direction: David Waters, Project Management: Jillian Wendt (adidas), Saxon Trobaugh (adidas),Design: Kaleb Durocher, Production: Steve DeLorme, Fabrication: MNFX, Photography: Bob O'Connor
Exhibition Design — With Latitude for adidas
Visitors experience retinal damage through photochemical injury. Part of an ongoing series surrounding solar retinopathy and gazing into the sun. View
I sold an exhibition edition on a custom, stripped-down usb drive. Buying digital art is weird.
Exhibition Design — With Ben Larson
There's nothing bolder than a global brand handing control of a campaign to a group of local high school artists.
Brands misuse words like 'authentic' and 'hyper-local' when trying to connect with savvy consumers. They spend a lot of resources trying to relate to them, when in reality they should be working with them.
We asked five groups of high school student photographers to explore their city and visualize the campaign tagline 'No time to think'. I art directed these teams and designed an installation with their work.
Part of the Campus FW17 campaign by adidas.
Creative Direction: David Waters, Art Direction and Design: Kaleb Durocher, Photography: Amber Alicea, Deannelys Corcino, Shaniyah Dent, Camren Hernandez, Laura Moronta, Pankey, Alani Reid, Freddy Reyes, Project Management: Zach Rambo (adidas), Activation: Hilary Bildsten (adidas), Production: Morgan Jappe, Fabrication: Project Visual,
Art Direction, Exhibition Design — With Latitude for adidas
I created an identity for a theatrical production of Bent.
The pink triangle is recognizable as the symbol identifying gay and lesbian prisoners in WWII concentration camps, but remains effective as visual punctuation, even if the viewer isn't aware of its history.
Brand Identity — For University of Wisconsin Eau Claire
I created an identity for RISD's alumni weekend that was as eclectic as the people attending.
I embraced 'design by committee' with a grid of text, patterns, and photos where everyone had a place for their own creative vision. Future designers evolved this identity for several years, updating patterns, colors, and imagery.
Creative Direction: Kate Blackwell, Design: Kaleb Durocher
Brand Identity — With and for Rhode Island School of Design
Each letterform is made from a single gilded band that wraps endlessly around itself.
Available in multiple weights for multiple income brackets.
Type Design
Cassette art for pop experimentalist Dan Casey.
Packaging — For MJMJ Records
adidas asked us to expand upon their Deerupt SS18 campaign to reach two distinct North American audiences.
We teased multiple colorways on social, launched our integrated campaign in New York, and followed through with a differentiated retail program.
Part of the Deerupt SS18 campaign by adidas.
Creative Direction: David Waters, Design: Sandra Huynh, Kaleb Durocher, Project Management: Jillian Wendt (adidas), Saxon Trobaugh (adidas), Production: Blue Ox, Photography: Wes Glenna, Retouching: Peter Hunner
Integrated Campaign, Art Direction — With Latitude for adidas
Designing three years of covers for the University of Wisconsin Eau Claire's literary and arts publication.
Book Design — With Ben Larson for University of Wisconsin Eau Claire
