Kaleb Durocher is a designer based in Minneapolis, working across print, digital, and spatial.
50% art teacher 50% engineer, I strive for opposites in my work—naïve imagination and a pursuit of the improbable, powered by efficient process and obsessive precision.
Please get in touch at email@example.com
Clients include adidas, Google, Hydro Flask, Munchkin, New Balance, Puma, Riot Games, Whole Foods Market, Under Armour, and Zoetis
adidas and Parley partnered to create the first-ever jersey constructed from repurposed ocean plastic.
They came to us with hours of disparate footage. From this, we curated a cohesive 10-minute story and presented it to the world on a custom, mirrored display.
Creative Direction, Lead Design: Kaleb Durocher, Additional Concepting: Robb McNeill, Fabrication: Knotty Pine, Video Content: adidas, Linden Collective, Editing and Photography: Chris Lacourciere
Exhibition Design — With Latitude for adidas
Shot in a midcentury modern Danish furniture store for Minneapolis vintage clothing company For Elise. View video
Creative Direction, Styling: Elise Rogers, Art Direction, Photography: Kaleb Durocher, Brand Design: Sarah Youngquist, Modeling: Teaghan Persons, Grace Hershey
Art Direction, Video — For Elise
Proposed campaigns for Puma North America. We were tasked with celebrating individuals who blur lines between sports and refuse to be typecast.
Creative Direction: Ben Hribar, Sarah Huener, Design: Kaleb Durocher, Copywriting: Lisa Hall, Photography: Puma
Campaign (Proposal) — With Latitude for Puma
Identity, illustration, packaging, animation, and digital for upcoming sock brand Cosie.
North American campaign based on the guiding philosophy of adidas EQT: "Everything that is essential. Nothing that is not."
Part of the EQT FW17 campaign by adidas.
Creative Direction: David Waters, Project Management: Jillian Wendt (adidas), Saxon Trobaugh (adidas), Lead Design: Kaleb Durocher, Design: Amy Fastenau, Joshua Namdev Hardisty
Exhibition Design, Packaging — With Latitude for adidas
Good Human was a website for helping millennials prepare for pet parenting. I worked with UX and visual designers to build initial page mockups, develop prototypes, and deliver build ready assets.
I also helped evolve the brand system, designing some UI components and art directing a portion of the illustrations.
The Good Human platform was reworked into a digital product called PawPath after my involvement.
Creative Direction and Design: Jessica Menda, Ritzelle Cayabyab, UX: James Whetton, Design: Kaleb Durocher, Writing: Michael Richardson, Illustration: Nataly Menjivar
Digital — With All Boats Rise for Zoetis
Upcoming work for Rogue Dice, a build your own dungeon game by Ben Larson.
Game Design: Ben Larson, Art Direction and Design: Kaleb Durocher, Illustration: Mimi Chrzanowski